# Demand Estimation

Imagine that you work for the maker of a leading brand of low calorie, frozen microwavable food that estimates the following demand equation for its product using date from 26 supermarkets around the country for the month of April. for a refresher on independent and dependent variables, please go to Sophia’s Website and review the independent and dependent variables tutorial, located at http://www.sophia.org/tutorials/independent-and-dependent-variables-3 Option 1 Note: The following is a regression equation. Standard errors are in parentheses for the demand for widgets. QD = -5200 – 42P + 5.21 .20A + .25M (2.002) (17.5) (6.2) (2.5) (0.09) (0.21) R2 = 0.55 n= 26 f= 4.88 Your supervisor has asked you to compute the elasticities for each independent variable, Assume the following values for the independent variables : Q = Quantity demanded of 3 pack units P(in cents) = price of the product = 500 cent per 3 pack unit Px ( in cents) = price of the leading competitor’s product = 600 cent per 3 pack unit I ( in dollars ) = per capital income of the standard metropolitan statistical area (SMSA) in which the supermarkets are located = \$5500 A ( in dollars ) = Monthly advertising expenditures = \$10,000 M = number of microwave ovens sold in the SMSA in which the supermarkets are located = 5,000 Option 2 Note: The following is a regression equation. Standard errors are in parentheses for the demand for widgets. QD = -2000 – 100P + 15A + 25px + 10I (5234) (2.29) (525) (1.75) (1.5) (0.21) R2 = 0.85 n= 120 f= 35.25 Your supervisor has asked you to compute the elasticities for each independent variable, Assume the following values for the independent variables : Q = Quantity demanded of 3 pack units P(in cents) = price of the product = 200 cent per 3 pack unit Px ( in cents) = price of the leading competitor’s product = 300 cent per 3 pack unit I ( in dollars ) = per capital income of the standard metropolitan statistical area (SMSA) in which the supermarkets are located = \$5000 A ( in dollars ) = Monthly advertising expenditures = \$640 Write a four to six (4-6) page paper in which you: 1. Compute the elasticities for each independent variable . Note : write down all your calculation 2. Determine the implications for each of the computed elasticities for the business in terms of short – term and long term pricing strategies. provide a rational in which you cited your results. 3.Recommend whether you believe that this firm should or should not cut its price to increase its market share. provide support for your recommendation 4. Assume that all the factors affecting demand in this model remain the same, but that the price has changed. further assume that the price changes are 100, 200, 300, 400, 500, 600 dollars 1. plot the demand curve for the firm 2. plot the correspondent supply curve on the same graph using the supply function Q =5200 + 45P with the same price 3. determine the equilibrium price and quantity 4. Outline the significant factors that could cause changes in supply and demand for the product, Determine the primary manner in which both the short term and the long term changes in market condition could impact the demand for, and the supply, of the product . 5. Indicate the crucial factors that could cause rightward shifts and leftward shifts of the demand and supply curves 6. Use at least three (3) quality academic resources in this assignment.

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