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What does an everyday low pricing strategy say to consumers? Margaret has been invited to a fancy dinner party and wants to bring a nice box of chocolates as a gift for the host. Since she does not know much about fine chocolate, she will likely use the price of the chocolates as __________. (1) […]

Almost on a daily basis, new technologies emerge that can assist the 21st century marketing and sales professional.   Research a new technology that could be a valuable tool for marketing and sales. Provide a brief summary of the company that created the technology and how the technology can be used to create a competitive

There are many real-world examples of companies that have led change in their own organizations as a means to thwart competition. Use a real-world “corporate” example (not from the text) that has used technologies to maintain or advance their market share.   Include your opinion on whether the technological advantage can be sustained or what

E-Marketing Plan The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that the landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the

Compare and contrast a four Ps approach to marketing (see below) versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect to be the same and what would you expect to be different between two companies that apply one

The objective of this phase is to assess the firm’s global marketing opportunities and threats of the assigned product, its key success factors, and competitors. It is important to clearly identify the product category of the assigned product and set the scope of your analysis within this category. Note that the focus of your analysis

Sources: Sources can be either primary or secondary and must be cited using either APA, MLA, or Turabian style (in text, footnotes, or endnotes are acceptable).  Claiming words as your own from a source without proper citation is equivalent to plagiarism of which punishment is harsh. Even if you just rephrase or paraphrase a concept in a paragraph,

This week’s discussion focuses on the negotiation process. In your post, cite an organization such as your current employer or a past employer. You may choose to cite an organization that has not been an employer. Explain the importance of the negotiation process. Describe when it is good to negotiate. Describe the characteristics of a

This assignment will require you to start putting the concepts we’ve been discussing throughout the term together and in practice. This assignment will also ask you to start using “social science language” to describe/explain/explore social behaviours. Choose a public site and describe it – physical structure and social setting, individuals etc. (if you choose to

A benefit of debt financing is that: (Points : 1) not making scheduled debt payments can lead to bankruptcy. interest paid on debt is tax-deductible. loans must be repaid. debt magnifies bad outcomes (i.e., makes earnings more variable). Question 2.2. The typical corporate investment requires a large cash outlay followed by several years of cash