Collaborative Learning Community
This is a Collaborative Learning Community (CLC) assignment. Review “MKT-607 – Marketing Management: The Marketplace Simulation” and “Advanced Strategic Marketplace PowerPoint: Quarter 5” to prepare for participating in the Marketplace Live simulation. Continue working in your instructor-assigned CLC group and simulation. By the end of Topic 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are? What areas required modifications in order to move forward with your plan? The marketing strategy should include the 4 Ps and have a clear indication of future plans. The tactical plan should be organized by quarter with the data in the Pro-Forma for Quarters 5-8 fully explained. Present the written plan in accordance with the outline provided in “MKT-607 Marketing Management: The Marketplace Simulation.” Projected demand per quarter Brand Previous Projected Selling Demand Demand Price WorkMate Pro550 679 200 3227 Travel Pro550 873 200 3429 1,177 300 2099 319 400 2649 Todos5000 0 600 3849 WorkMate Mid500 0 1200 2099 WorkMate Pro650 0 700 3277 Travel Pro650 0 900 3479 WorkMate Mid300 Travel Basic Pro Forma Profitability of Marketing Division Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 5 GROSS PROFIT Revenues 0 0 1,107,865 8,487,658 13,273,700 – Rebates 0 0 – Cost of Goods Sold 0 = Gross Profit 33,400 200,350 317,500 0 467,465 3,399,100 5,829,314 0 0 607,000 4,888,208 7,126,886 Sales Office Leases 0 0 156,000 226,000 309,000 + Sales Force Expense 0 0 184,430 404,961 585,478 + Brand Promotions 0 0 0 0 0 + Special Programs 0 0 0 0 0 + Ad Creation/Revision 0 0 60,000 120,000 150,000 + Point of Purchase Display Expenses 0 0 800 2,400 8,000 + Advertising Expenses 0 0 86,012 252,660 668,869 + Engineering Cost for New Brands 0 120,000 120,000 240,000 240,000 EXPENSES Pro Forma Profitability of Marketing Division Quarter 1 Quarter 2 Quarter 3 Quarter 4 + Market Research 88,000 0 = Operating Expenses 88,000 100,000 100,000 120,000 667,242 1,346,021 2,061,347 -88,000 120,000 -60,242 3,542,187 5,065,539 + Other Income 0 0 0 0 0 – Other Expenses 0 0 0 0 0 – Research and Development Costs 0 0 0 0 2,815,099 – Set Up Costs for New Sales Offices 0 350,000 170,000 175,000 0 -88,000 470,000 -230,242 3,367,187 2,250,440 -88,000 558,000 -788,242 2,578,945 4,829,3 Operating profit 60,000 Quarter 5 MISCELLANEOUS INCOME AND EXPENSES = Net Profit for Division Cumulative Net Profit for Division
