Directions: Provided are three prominent researchers/theorists and their respective research. Through scholarly research, analyze the implications for each of the researched areas in the past and present. Use APA formatted in-text citations, and list your references at the bottom of the document.
| Researcher/Theorist | Researched area | Summary of research | What impact did the research have on past and present social psychological ideals? | How did the media, past and present, influence societal behavior? |
| Stanley Milgram | Obedience to Authority Figures (1961) | By administering electro-shock, Milgram observed and recorded to what extent people would continue an action of harm if encouraged to do so by an authority figure (McLeod, 2007) | ||
| Philip Zimbardo | Aggression-good to evil (1971 & 2007) | Zimbardo embarks on explaining, through psychological theories and practices, why seemingly ordinary good people commit despicable acts; in essence they turn evil. This research is the follow up to Zimbardo’s Stanford Prison Experiment. The experiment was supposed to last 2 weeks, but was stopped after 6 days (Zimbardo, 2006) | ||
| Solomon Asch | Conformity (1951) | Asch reconstructs Sherif’s (1935) conformity study to determine if an individual will conform to a group norm if pressure is applied from the majority of the group (McLeod, 2008). |