Case effective customer management

Module 3 – Case effective customer management Case Assignment Godsell (2012) identified seven steps to developing a segmented supply chain. Davis (2010) traces Dell Computer’s “Transformative journey” through the process. Please read both articles carefully, then write an essay explaining: The situation Dell found themselves in before attempting SC segmentation The extent to which Dell’s experiences can be explained in terms of Godsell’s seven steps. Which activity at Dell corresponded to each of Godsell’s steps. What benefits Dell derives from SC segmentation. Feel free to use, as appropriate, other sources related to SC segmentation and Dell. Assignment Expectations Write a well-constructed essay. Feel free to use tables and bulleted lists, if appropriate. The readings do not provide specific answers. You will need to “fill in the gaps,” using your understanding of the material presented in the module, and the background sources. Style and format must comply with the Writing Style Guide. (TUI Guide, n.d.) This is not an English course; however, errors in spelling, grammar and style will be penalized. Provide citations and references. Use of APA style is encouraged, but not required. Please see the TUI Writing Guide, or visit the Purdue Online Writing Lab (OWL, 2015). There is no page requirement. Write what you need to write, neither more nor less.

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